We’re continually innovating and testing to improve our plant and mineral-based home and personal care products to make sure they’re both highly effective and safer for you. This always starts with the precautionary principle: if there’s ever any doubt about the safety of an ingredient we’ll find a safer one. We use trusted global resources like the Environmental Working Group’s EWG Skin Deep® Cosmetic Database to help us assess the safety of every ingredient, to make sure it meets the highest health, safety and performance standards. We’ll always tell you what’s in (and not in) our products so you can make healthy, informed choices.